The journey

Your AI-Powered
Grooming Companion

Transforming the grooming experience with innovative technology. Your smart companion for discovering and booking premium grooming services.

Both sides were facing the same problem: a lack of clarity and connection.

Groome didn't begin with technology — it began with observation. We saw skilled local businesses struggling with visibility and retention, while people kept guessing what style suited them, whom to trust and where to go. We're building Groome to bridge that gap.

01

It began with
observation.

The idea for Groome didn’t begin with technology. It began with noticing something that needed to change.

02

Local salons were
left behind.

While big brands embraced digital transformation, local salons, stylists and grooming businesses still relied on traditional ways. Despite their skill, many struggled with visibility, retention and growth.

03

People were left
guessing.

Choosing a hairstyle came down to guesswork. People weren’t sure what suited them, whom to trust, or where to go. Every visit felt like a gamble.

04

Both sides, same problem.

A lack of clarity and connection. The more we looked, the more we realized both sides were facing the exact same challenge — just from different angles.

05

That’s when
Groome was born.

We set out to bridge that gap — helping people discover styles with confidence while enabling grooming businesses of all sizes to grow and thrive in the digital age.

Because when people know what suits them,

confidence follows.

Our Vision

Confident style for everyone.

We envision a world where anyone can effortlessly discover their best look, express themselves with confidence, and step out feeling like the best version of themselves.

Our Mission

Empowering local businesses to grow.

By bridging the gap between individuals and skilled professionals, we are on a mission to digitize, support, and scale local salons and grooming experts — building a thriving, interconnected ecosystem.

About GROOME

Building the future of grooming services

Innovation First

We leverage cutting-edge technology to revolutionize how people discover and experience grooming services. Our platform combines ease of use with powerful features.

Growing Together

Expanding our network of trusted salon partners and building a community of satisfied customers. We're committed to creating value for both service providers and users.

Customer Focused

Every feature we build is designed with you in mind. From seamless booking to personalized recommendations, we're here to make your grooming journey exceptional.

Our Story

Milestones

Mar 2024

Idea

Spotting the gap

We noticed a fundamental gap: skilled local salons struggled with digital visibility, while customers guessed what style suited them.

Mar 2025

Formation

Company founded

Groome started with a clear vision: making confident personal style accessible to everyone while empowering local businesses.

Apr 2025

Early Prototyping

Internal testing

Development of the early Groome prototypes, testing core AI features and personalized styling recommendations internally within the team.

May 16 2025

Incubation

Vel Tech TBI

Officially incubated at Vel Tech Technology Business Incubator, gaining crucial mentorship, resources, and strategic guidance.

Late 2025

Launch

On the roadmap

The official public release of the Groome platform, bringing intelligent styling and seamless bookings to everyone.

The team behind Groome

Building the future of grooming, one step at a time.

Ashwin Kumar N

Ashwin Kumar N

Co-Founder & CEO
Technology & Business Strategy
Hari Haran G

Hari Haran G

Co-Founder & COO
Operations & Customer Success
Kannan Suresh

Kannan Suresh

Co-Founder & CTO
Engineering & Product Development
Harish L

Harish L

Co-Founder & CMO
Marketing & Growth Strategy